The ‘ideasman’

Jeremy Jackson Sytner

London, United Kingdom
Having studied design at the world famous St Martins School of Art, he went straight into the wonderful world of creative advertising. After working for a number of leading London agencies he set up Conran Advertising with Sir Terence Conran and subsequently his own agency, the Good Agency, specializing in the highly competitive not-for-profit sector.
Thanks to a car fanatical father, a petrol head from birth. (His first visit to a Goodwood Circuit Race Meeting was at the age of 4!)
In 1985 Jeremy created an annual London to Monte Carlo luxury madcap motoring adventure– ‘The Grand Tour’, which is still running and is as successful as ever, over 32 years later.
In 2012, Jeremy founded the Concours of Elegance, UK’s first internationally renowned concoursd’elegance. Such was the spectacle of that first event at Windsor Castle, one seasoned concours goer described it as “the best concours he had ever been to—by far!” In its first year, the event won ‘Best Historic Motoring Event’ at the prestigious International Historic Motoring Awards in London, and Jeremy was awarded a Personal Achievement Award.
In 2015 Jeremy, picked up the ‘Best Tour’ award for the Highland Tour at the International Historic Motoring Awards.
When not driving across France and Spain organizing car tours, Jeremy spends his time as the Curator of the Concours of Elegance visiting car events around the world, meeting collectors and hunting down wonderful cars. Jeremy works as a consultant to a number of people and organizations in the historic car world, and is beyond all an ‘ideasman’—as Albert Einstein said: “creativity is intelligence having fun”.
His first passion were motorbikes. A Honda 125 was his first transport. Over the years he has owned everything from a Moto-Guzzi Le Mans II to a 1998 Harley-Davidson Road King Classic, which he still owns and rides to this day.
It’s the story behind the car that fascinates him the most and it’s the look of a car that gets his attention; he looks for cars that have an immediate visual presence. For him, cars are like sculptures created by artists, but in a concours, they can’t be dull, otherwise people will not look at them.
He loves driving sports cars on great roads, for him, it’s like dancing. Porsche is the marque that best suits his character. The perfect balance of form and function. Nothing in their design is superfluous. He has owned 7 911s, old and new.
Talking about his personal favorites, he says, “If you love rare historic cars, you have to admire French cars of the 20s and 30s. ‘The Deco Cars.’ I’m crazy about the designs of Jacques Saoutchik. The combination of high quality and extravagant designs has left us with a legacy of Delahayes, for example, that thrill today as much as they did when they first drove through the streets of Paris.”

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